JUNE 20, 2024

FOR THE Innovator

A hub of opportunity

Emerging brands are the big clients of tomorrow. You have the innovations they seek. You offer the partnerships they need. But where do you find the founders leading high growth brands?

Uplink Expo is produced by Beauty Independent, the leading authority on beauty entrepreneurship. Our community includes thousands of founders leading brands across every category and stage of lifecycle.

We invite you to access this community in person and in real-time.

CONNECTION

Connect with the entrepreneurs building the big brands of tomorrow.

The Exhibition Hall of Uplink Expo is the platform to showcase your services and innovations directly to brand founders so you may share retail success together.

To qualify as an exhibitor, you must demonstrate the following:

  1. Capability in your function

  2. Specialization in beauty and wellness

  3. Willingness to work with emerging brands

Exhibit at Uplink Expo. Your next big customer is waiting for you.

INSIGHTS

The beauty and wellness industry is growing, with new brands, categories and trends emerging almost daily. Pivotal to this growth are beauty entrepreneurs who are shaping the future of our industry.

To best serve them, you must gain insights into their priorities.  

The Conference Hall of Uplink Expo will feature candid panel discussions among the most credible and accomplished beauty entrepreneurs in the industry.

Take a seat at the table and join the conversation.

Conference Agenda

  • For brand founders, acquisition represents the pinnacle achievement. But, the journey to exit is rife with complexities—logistical and emotional alike. Three brand founders who have taken their brands through the finish line dissect the exit process, from strategic evaluation to execution and share insights into determining the optimal path for a brand and navigating life post-acquisition.

  • Product development is the lifeblood of the beauty industry as innovation in this segment is the epicenter of brand building. But with an influx of new ingredients, evolving standards like MoCRA, and clinical claims becoming tablestakes, it’s becoming more complicated to operate in this space. How should brand leaders think about product development now and we discuss the ongoing question of what to outsource (or not).

  • Escalating marketing expenses are squeezing already tight margins as customer acquisition and retention hinge increasingly on pay-to-play social media and advertising tactics. Leading marketers share the ways they are adapting messaging to zero in on core customer segments and how they are optimizing and amplifying content to yield the highest returns in a crowded landscape.

  • If direct-to-consumer kickstarts the journey, then retail partnerships drive expansion and scale. Now, more than ever though, success hinges on cash infusion for inventory, store associate education, and marketing fuel. As the retail landscape is in flux–consolidations and bankruptcies abound– having a companion capital strategy is an imperative part of a retail strategy. Delve into the complexities of fundraising for this stage–when's the opportune moment? And post-capital injection, how does a brand strategically allocate resources for maximum impact in stores?

A GROWING LIST OF SPEAKERS

  • Laura Burget

    CO-FOUNDER,
    THREE SHIPS

  • Lauren Edelman

    GLOBAL CMO,
    VICTORIA BECKHAM BEAUTY

  • Frédéric Fekkai

    CEO & FOUNDER,
    FRÉDÉRIC FEKKAI

  • Priyanka Ganjoo

    FOUNDER AND CEO,
    KULFI BEAUTY

  • Lorne Lucree

    SVP & GLOBAL INNOVATION,
    TATCHA

  • Colm Mackin

    CO-FOUNDER & CEO,
    ACT + ACRE

  • Sochima Mbadugha

    VP OF STRATEGY AND BUSINESS OPS,
    TOPICALS

  • Christin Powell

    CEO & FOUNDER,
    KINSHIP

  • Brent Ridge

    CO-FOUNDER,
    BEEKMAN 1802

  • Ju Rhyu

    CO-FOUNDER,
    HERO COSMETICS

  • Anncy Rowe

    CMO,
    STRIVECTIN

  • Suveen Sahib

    CO-FOUNDER & CEO,
    K18

  • Anna Teal

    CEO,
    GROWN ALCHEMIST

  • THE EXPO HALL HAS BEEN GREAT, WE’VE HAD SUCH DIALED CONVERSATIONS WITH VENDORS WE KNEW WE WANTED TO MEET. IT’S ACCELERATED OUR R&D TIMELINE JUST IN THE TIME WE’VE SPENT HERE MEETING THE RIGHT SCIENTIFIC AND MANUFACTURING PARTNERS THAT WE DIDN’T THINK WE’D HAVE THE OPPORTUNITY TO CONNECT WITH EVEN IN THE NEXT 2-3 YEARS.

    Patrick Breeding
    Founder, Marin Skincare

  • UPLINK EXPO IS A GREAT OPPORTUNITY TO MEET SOLID SUPPLIERS ACROSS SO MANY CATEGORIES THAT BEAUTY BRANDS NEED. I’VE MET SO MANY NEW SUPPLIERS THAT I OTHERWISE MIGHT NOT HAVE. I LOVE THE VIBE OF THIS SHOW AND HOW EVERYTHING IS LAID OUT FROM THE EXPO HALL AND THE CONFERENCE HALL TO THE NETWORKING AREAS. BETWEEN THE PANELS, SUPPLIERS, AND NETWORKING WITH OTHER BRAND FOUNDERS, THERE’S SOMETHING FOR EVERYONE AT THIS SHOW.

    Sandra Velasquez
    Founder & CEO, Nopalera

  • THE FACT THAT A TRUSTWORTHY NAME LIKE BEAUTY INDEPENDENT CURATED ALL THESE VENDORS AND VETTED THEM, MAKES US FEEL LIKE WE GOT THE BEST OF THE BEST DURING OUR TIME SPENT AT UPLINK EXPO

    Amber Boutiette
    Founder, Marin Skincare

  • UPLINK EXPO HAS BEEN SO ENERGIZING. BEING HERE AROUND SO MANY BRAND FOUNDERS SHARING WITH EACH OTHER HAS BEEN INCREDIBLY MOTIVATING. THIS SHOW IS THE PERFECT SIZE, ALLOWING US TO HAVE TIME TO CONNECT WITH VENDORS WE ALREADY PARTNER WITH, AS WELL AS VENDORS WE HADN’T MET THAT ARE BRINGING INSPIRING INNOVATIONS TO THE BEAUTY INDUSTRY. IT’S SO IMPORTANT TO BRING THE RIGHT ENERGY AT A SHOW LIKE THIS, AND FOR BRANDS LOOKING TO ATTEND, EQUALLY IMPORTANT TO BRING YOUR CURIOSITY AND HEAR AND NETWORK WITH OTHER BRAND FOUNDERS AND VENDORS ON AN INTIMATE LEVEL.

    Hillary Peterson
    Founder, True Botanicals

  • CONNECTING WITH OTHER BEAUTY FOUNDERS AT EVENTS LIKE THIS IS SUCH A GREAT WAY TO GROW. THE BEAUTY INDUSTRY IS SUCH A CONNECTED PLACE, AND THIS EVENT ENABLES YOU TO REALLY LEARN FROM EACH OTHER AND MAKE A BIG DIFFERENCE IN YOUR BUSINESS.

    Wende Zomnir
    Founder, Caliray

  • WE CHOSE TO EXHIBIT BECAUSE WE WANTED TO HAVE MEANINGFUL CONVERSATIONS WITH BRAND FOUNDERS, AND RIGHT AWAY ON DAY ONE, WE HAD REAL CONVERSATIONS AND A LINE AT OUR BOOTH OF BRANDS WANTING TO TALK TO US. THE SIZE OF THE SHOW IS PERFECT AND REALLY ALLOWED US TO ACHIEVE OUR GOAL OF ENGAGING WITH BRAND FOUNDERS WHO COULD BENEFIT FROM OUR INNOVATIONS. WE’D LOVE TO EXHIBIT AT THE NEXT UPLINK EXPO BECAUSE OF HOW SPECIFIC AND CURATED THE EVENT WAS AND THE LEVEL OF QUALITY OF THE ATTENDEES.

    Michelle Carrillo
    Vice President, Actera

SEE YOU THERE

Metropolitan
Pavilion

125 W 18th St,
New York, NY 10011

 

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